• Thu. Aug 4th, 2022

2021 sports sponsorship by the airline industry – including Fly Emirates, Delta Airlines and Qatar Airways – ResearchAndMarkets.com

DUBLIN – (COMMERCIAL THREAD) – The report “Sports sponsorship by airline industry, update 2021” has been added to ResearchAndMarkets.com offer.

An overview of the airline industry’s current engagement with the sports industry, its most active brands and the impact of COVID-19 on the industry.

With the pandemic wreaking havoc on the airline industry with government lockdowns restricting international travel, 2022 will likely see a drop from the current $ 737 million in airline sponsorship in 2021, with up to $ 313 million in deal value expiring at the end of 2021, as such rights holders will have to look for alternative sectors or a decline in the value of their assets.

Breakdown of the most attractive sports markets for airlines. Analysis of the biggest contracts and the effect the pandemic will have on airline sports sponsorship

Companies mentioned

  • Fly Emirates

  • Delta Airlines

  • Qatar Airways

  • United airlines

  • Etihad Airways

  • American Airlines


  • The report examines the current level of engagement of the airline industry with the sports industry, analyzing the biggest brands and the most engaged spenders, with several case studies on specific agreements and the impact of the pandemic of COVID-19.

Reasons to buy

  • Overview of the aviation industry’s commitment to sports sponsorship and future forecasts of its relationship with the sports industry.

Main topics covered:

1. Summary

2. Presentation

3. COVID-19

  • Government support

  • Job losses

  • Vaccination

  • Sponsorship exhibition

  • Case study: MUFC and Aeroflot

  • Case Study: Rugby Australia and Qantas

4. Sector analysis

  • Sports distribution

  • Brand spend by location

  • The best deals

  • Case Study: Turkish Airlines and Euroleague Basketball

5. Brand analysis

  • Most active brands

  • Biggest spenders

  • Key brands

For more information on this report visit https://www.researchandmarkets.com/r/cn6xp3