• Wed. May 11th, 2022

Accor ends kit sponsorship; Airline to make a deal

ByKimberly A. Brochu

Apr 7, 2022

Paris Saint-Germain will experience significant changes this summer on the sporting side of the club. The future of manager Mauricio Pochettino and sporting director Leonardo is unclear. In addition, changes will be made to the team.

However, changes on the business side are also coming to the capital club. According to The Team, there will be a change with the main shirt sponsor of PSG. Accor, which was posted on Parisian jersey under the brand of its All loyalty program since 2019, will end its partnership.

Over the past three seasons, the deal between the two sides has brought in €60-70m per season for the French giants. Sébastien Bazin, the president of the hotel group, officially informed the media recently.

Replacement talks are already underway, and it could be Qatar Airways. The airline has sponsored FC Barcelona in the past, so it’s a company that probably wants to continue being on the shirt that Lionel Messi uses.

The Qatari airline had already been linked to the men’s and women’s and football hand teams since February 2020. The Team adds that Qatar Airways should pay a significant sum, tens of millions of euros, roughly in the waters of what Accor was paying.