• Thu. Aug 4th, 2022

Airline fights to buy FC Barcelona advertising sleeve

ByKimberly A. Brochu

Apr 2, 2022

the league

A major airline goes out of its way to buy an advertising spot on the FC Barcelona shirt. They’re willing to pay whatever it takes to have the flag bearer’s name appear on the sleeve of one of the best teams in the world.

Barcelona Torres
© Mateo Villalba/Quality Sport Images, Getty Images EuropeBarcelona Torres

FCBarcelona are in a good position La Liga 2021-22 but Real Madrid continue to dominate the rankings in first place. Barcelona are unlikely to manage to win La Liga but to less the team seems to have returned to its good form with Xavi Hernandez.

Now that Barcelona are playing as well as before, sponsors are more and more interested in the team. A few weeks ago, the team signed a lucrative contract with Spotify which will be one of the most interesting in La Liga.

But there is still a commercial on the Barcelona jersey, the team’s left sleeve is empty, the right is occupied by Beko and no serious offers to buy Barcelona’s sleeve have been heard so far.

Which airline is interested in buying the Barcelona sleeve?

Turkish Airlines is the company behind the proposal to buy the Barcelona Channelthey attempted to join the Catalan family in 2010 and 2012 but negotiations were unsuccessful and no deal was reached.

How much does a sponsor have to pay to buy the Barcelona sleeve?

Joan Laporta, Barcelona president, wants sponsor targeted to buy the left sleeve of the team to shell out between 10 and 15 million euros. This is the contract the team is looking for for a company to buy the ad spot.